devcon 7 / activation in crypto how crypto apps go mainstream
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Activation in crypto -- how crypto apps go mainstream!
Duration: 00:21:52
Speaker: Max Segall
Type: Talk
Expertise: Intermediate
Event: Devcon
Date: Nov 2024
In this talk, I'll break down patterns I am seeing having helped onboard 10M+ users to crypto apps. From natives to newcomers, what are the factors that lead to onchain activity and sticky usage in consumer apps. I'll work through the few things that native apps do to onboard mainstream users onchain and how this impacts protocol development moving forward.
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