JAAK: A New Engine to Power the Web of Content
Duration: 00:12:40
Speaker: Vaughn McKenzie
Type: Talk
Expertise: Intermediate
Event: Devcon
Date: Jul 2026
Founded by Vaughn McKenzie, Freddie Tibbles and Viktor Tron, JAAK connects songs, films, and TV shows directly to the artists, producers, writers, and organisations that create, own and distribute them.We believe a simpler framework for licensing media on the web will unlock a world of new content experiences and untapped value opportunities for the entire media industry – we call it Smart Content.