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devcon 3 / jaak a new engine to power the web of content

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JAAK: A New Engine to Power the Web of Content

Duration: 00:12:40

Speaker: Vaughn McKenzie

Type: Talk

Expertise: Intermediate

Event: Devcon

Date: Jul 2026

Founded by Vaughn McKenzie, Freddie Tibbles and Viktor Tron, JAAK connects songs, films, and TV shows directly to the artists, producers, writers, and organisations that create, own and distribute them.We believe a simpler framework for licensing media on the web will unlock a world of new content experiences and untapped value opportunities for the entire media industry – we call it Smart Content.

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