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Tokenizing Brands: 3 Key Learnings

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Tokenizing Brands: 3 Key Learnings

Duration: 00:21:12

Speaker: Weiwu Zhang

Type: Talk

Expertise: Intermediate

Event: Devcon 6

Date: Oct 2022

Tokens are a unique way to generate Brand – Users connections. There is a world in terms of what users can do with tokens, and leading Brands such as La Praire, Hugo Boss are already exploring this world with us. Connections are the key. We have realized that the value of the token comes from connections, together with goods and services. It’s clear for us now that tokens are the integration point for web3 and token technology should be built around this concept.
About the speakers

WZ

Weiwu Zhang

Over 7 years experience in blockchain, from alt currency design to trading algorithms, served as blockchain architect in Commonwealth Bank of Australia (biggest financial institution in Australia). R3 global architect office. Architect for 3 altcoins and 7 ICO projects.

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