Watch / Going on Safari: Researching Users in the Metaverse

Going on Safari: Researching Users in the Metaverse

  • YouTube
  • Swarm
  • Details

Going on Safari: Researching Users in the Metaverse

Duration: 00:26:47

Speaker: Georgia Rakusen

Type: Talk

Expertise: Beginner

Event: Devcon 6

Date: Oct 2022

A research study was conducted to understand the experiences of users in the metaverse. The deep conversations with participants in that study inspired the researchers to explore how web3 interactive platforms could act as a tool for qualitative ethnographic research in their own right, using 'netnography' to uncover behaviors and cultural learnings. In this talk, Georgia will share what can be gained by 'going on safari' and observing users in this new social ecosystem.
About the speakers

GR

Georgia Rakusen

Georgia is a seasoned user researcher, and has specialised in the web3 and crypto space for the last 5 years. She works for tooling, wallets, DeFi, NFTs, DAOs and gaming clients to help them understand their users and build better products, and established The User Research DAO; a collective of UX research experts dedicated to elevating the quality and quantity of user research being conducted in the web3 space.

  • Related