Watch / Data + Empathy: How to Approach UX Decisions in Web3

Data + Empathy: How to Approach UX Decisions in Web3

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Data + Empathy: How to Approach UX Decisions in Web3

Duration: 00:06:22

Speaker: Drew Tozer

Type: Lightning Talk

Expertise: Beginner

Event: Devcon 6

Date: Oct 2022

Data has been useful in Web2 UX/UI design for quantifying user actions to understand what’s working and not working, but it doesn’t tell you why they’re doing that. When you pair participatory design with data design, you can get an effective picture of how and why people use the product. But, the problem is user research is becoming increasingly data heavy. Web3 enables more participatory design because people are aware of their data and are conscious of this type of exploitation.
About the speakers

DT

Drew Tozer

Drew Tozer is the lead UI/UX designer at Shipyard Software. She’s based in Nova Scotia. She works on DeFi projects, such as Clipper, MIDAO, WTF Crypto, Foundation for Art and Blockchain, and Codex Protocol. Her UI/UX and Systems design work has been exhibited in Japan, Italy, and Germany. She graduated with a B.A. of Design from NSCAD University in 2020 and also studied interaction design at the Hochschule für Gestaltung Schwäbisch Gmünd. Outside of work, she’s a farmer and linocut printmaker.

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