Watch / User Research: How to get out of our bubbles by talking to users

User Research: How to get out of our bubbles by talking to users

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User Research: How to get out of our bubbles by talking to users

Duration: 01:58:56

Speaker: Georgia Rakusen, Sasha Tanase

Type: Breakout

Expertise: Beginner

Event: Devcon 5

Date: Oct 2019

In this workshop targeted at anyone building blockchain products or services, an experienced User Research team will help you step out of your comfort zone; by learning to interview and observe end users. Georgia and Sasha will explain the benefits of doing user research, what it looks and feels like when we talk to people who are different from us, with some "tales from the trenches". Then we will help groups 1) identify and find the right users for your research, 2) work out what to ask them 3) practice interviewing people to get to the core insights. Attendees will leave the workshop with a taste for conducting their own future user research, as well as increased confidence to challenge their own biases and blindspots.
About the speakers

GR

Georgia Rakusen

Georgia is a seasoned user researcher, and has specialised in the web3 and crypto space for the last 5 years. She works for tooling, wallets, DeFi, NFTs, DAOs and gaming clients to help them understand their users and build better products, and established The User Research DAO; a collective of UX research experts dedicated to elevating the quality and quantity of user research being conducted in the web3 space.

ST

Sasha Tanase

"My job is to translate extremely complex products into palatable bits and to be the users' voice when dApps are built" In a constant search for improvement in design processes, products, and the blockchain space, Sasha Tanase has been working in Ethereum since 2018. Past Head of Design at Alethio/ConsenSys, Head of Design Research at Keep Network, currently she is leading Design Research and Product Design at tBTC/Threshold Network and is one of the co-founders of Web3UX research panel.

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