Watch / Guerrilla user research for dApps: Step 1 to mainstream adoption

Guerrilla user research for dApps: Step 1 to mainstream adoption

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Guerrilla user research for dApps: Step 1 to mainstream adoption

Duration: 00:25:44

Speaker: Kevin Kim

Type: Talk

Expertise: Beginner

Event: Devcon 4

Date: Oct 2018

Today, the most prominent dApps struggle with daily user counts in the low hundreds. We have some work to do in terms of widespread adoption. And because of bureaucratic financial systems and increasing smartphone adoption, a lot of that growth will come from the 6 billion-plus people outside of North America and Europe. You’ll learn how a variety of factors, including but not limited to sociocultural and language differences, carrier ecosystems and internet speeds affect consumer behavior in different countries with regard to talking to friends and family, purchasing things, making payments and paying their bills. You’ll learn how five thousand-person WhatsApp groups in Brazil, 100%+ carrier surcharges in Kenya and the popularity of voice messages in China all relate to how you iterate and grow YOUR dApp. This is from an ex-Facebooker who’s driven research for and shipped to hundreds of millions of users in 100+ countries. And yes: a lot of this will be in the form of hard, quantitative data! By the end of this session, you’ll know how to analyze a new market, conduct UX and usability research unique to the area and have the nuanced perspective necessary to disrupt global legacy institutions.
About the speakers

KK

Kevin Kim

Product Manager

Kevin Kim is a Product Manager for the media & technology company Quartz, where he has shipped multiple award-winning consumer news experiences. He is obsessed with how the intersection of qualitative insights and quantitative data can inform design: previously, at Facebook he helped lead user research initiatives across 4 continents and based on those insights, shipped products and marketing campaigns to hundreds of millions of users across over 150+ countries. As a product designer and developer, he has worked freelance on a number of dApps and won at hackathons, and is passionate about bringing UX research and design best practices to the space. Kevin cut his teeth with stints at Microsoft driving user research insights on the Cortana team and at Google building data tools as a Python monkey. He graduated magna cum laude from the University of Pennsylvania.

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